The Tower Corporate Campus at Waterford Valley is the premier St. John’s address for knowledge organizations. An inspiring and prestigious corporate campus, it features Class A office buildings located in an intelligent, stimulating, and collegiate setting.

‘The Tower’ is a prominent architectural monument on the Campus. Perhaps more importantly, it is now a strong beacon and symbol for the new knowledge economy; it tells the world that this is the place where smart companies come together in the pursuit and application of knowledge – to create, to collaborate, and to invent the future.

The ‘Corporate Campus’ is, at its core, a campus. And as a campus, it is a stimulating and collegial gathering place where intelligent thinkers thrive in an open environment that fosters collaboration, stimulates minds, and inspires new ideas. The humanity of its spacious, low-rise environment stands in strong contrast to the cramped steel and asphalt environment of ordinary office buildings in the downtown. It has room for people to breathe, to think, and to do their best work.

‘Waterford Valley’ serves as a geographic marker, as well as reflecting the green and pastoral environment in which the Corporate Campus is located.

The Brand Signature is designed to express the brand positioning and personality, and bring the brand name to life. The ‘knowledge worker’ balancing on the bench reflects both the professionalism and the whimsical personality of creative thinkers. It is a symbol of the importance of balance between work and play, and the pervasive humanity of The Tower’s casual atmosphere and creative environment. The ‘campus bench’ is a symbol of collegiality and human collaboration. A striking contrast to the bland uniformity of cubicles in traditional office buildings, it embodies the open, spacious and informal feeling that is The Tower Corporate Campus at Waterford Valley.